Technology and e-commerce businesses in Pakistan generally enjoy higher valuation multiples because buyers see them as scalable, low-overhead, and well-positioned for continued digital growth. Most deals are based on revenue or EBITDA multiples, with stable, cash-flow-positive e-commerce brands often landing in the 2×–4× EBITDA range, while tech or SaaS models with recurring revenue can command even higher. The final multiple still depends heavily on clean financials, customer retention, brand strength, and how efficiently the business can grow without major added costs. When these pieces line up, sellers usually see strong demand and healthier valuations.