In Dubai and Abu Dhabi, food and beverage franchises currently show the strongest growth due to high consumer demand and tourism, followed closely by health and wellness concepts like fitness and boutique wellness services, and education and training franchises such as tutoring, STEM or early learning centres. These sectors are attracting the most investor interest in 2025.

In Dubai and Abu Dhabi right now, Food & Beverage (especially quick‑service, cafés, and specialty dining) still leads the growth race thanks to huge tourist footfall and local demand; Health & Wellness franchises (boutique gyms, wellness studios, spas and fitness‑related concepts) are also expanding quickly as people invest more in lifestyle and self‑care; and Education franchises (tutoring, STEM and skill‑building centres for kids and adults) are seeing strong, steady growth with families willing to spend on learning.