To attract serious international buyers to a New Zealand business, listings should highlight financial performance (revenue, profit, EBITDA), growth potential, market position, and unique selling points, along with clear details on legal structure, compliance, customer base, and operational processes. High-quality visuals and a professional presentation also enhance credibility.

To catch the eye of serious international buyers for a New Zealand business, your online listing should spotlight the details that make the opportunity tangible and trustworthy. Highlight the financial performance (revenue, profit, growth trends), market position, and any unique selling points like location advantages, strong customer base, or proprietary products. Include clear legal and tax compliance status, existing staff and management structure, and growth potential. High-quality photos, virtual tours, and key metrics make the business feel real, while a transparent, professional tone builds confidence because overseas buyers want to feel they’re stepping into a solid, well-run opportunity, not just clicking on a listing.