In Australia, online businesses with premium valuations include health and beauty e‑commerce, homewares and lifestyle brands, and specialised direct‑to‑consumer stores like eco‑friendly or niche products, driven by strong customer loyalty and growth potential.

In the Australian online business‑for‑sale market right now, specialty e‑commerce brands (like niche product stores, pet supplies, beauty/health goods, or lifestyle subscription brands) are drawing strong buyer interest and premium valuations, especially when they have loyal customers and unique products. Content‑driven digital assets (like established blogs, newsletters or membership sites with engaged audiences) also fetch high multiples, as do digital marketplaces and SaaS‑style online platforms with recurring revenue buyers are emotionally drawn to businesses that feel sticky, predictable, and scalable, not just flashy traffic.