What challenges do foreign franchises face when entering the Pakistani market?
What challenges do foreign franchises face when entering the Pakistani market?
Brands like McDonald’s, KFC, and Tim Hortons have found success, but smaller international brands often struggle. What are the top challenges cultural, financial, or operational, they should prepare for?
1 Answer
Foreign franchises in Pakistan face regulatory hurdles, high import costs, local competition, cultural adaptation, and supply chain challenges when entering the market.