In 2005, Alex Shtein opened the first barBURRITO Fresh Mexican Grill in Toronto, Canada featuring delicious, healthy, fresh, made-to-order Mexican food in a fast casual restaurant format. Since its inception, the brand has grown to over 340 locations in Canada from coast to coast and is the category leader and Canada’s largest and fastest growing burrito brand!

Based on our overwhelming success in Canada, in 2020, we expanded into the USA and opened our first unit in Michigan under the name BURRITOBAR. In 2024, we rebranded BURRITOBAR to Barrio Burrito Bar to create a new brand name that is easy to remember and pronounce, helping customers recall and recognize the brand effortlessly. As part of this exercise, we elevated and redefined the brand's personality and tone to better resonate with our target audience, ensuring a fresh, engaging, and relatable presence. We also developed distinctive brand attributes to stand out from competitors, making our brand the preferred choice within the category.